In 1963, A&W made Malaysian history when it became the first fast food restaurant to open in the country. For more than half a century, the brand has etched itself into the hearts of Malaysians with its famed and distinguished root beer, floats, burgers, ice cream waffles and its beloved mascot, Rooty®️ The Great Bear. It would go on to be a brand with which Malaysians from all walks of life would grow to love, creating deeply rooted memories with friends and loved ones.
A pioneer in the Malaysian fast food industry, the brand now has conceptualized plans to leverage on its rich heritage and legacy in Malaysia to make a big comeback to relive its glory days, reclaiming the hearts and minds of a new generation of discerning consumers.